We’ve spilled a lot of E Ink projecting that 2012 will be the year that Amazon starts giving away the Kindle as they realize that there’s more money to be made from the content than from the gadget it’s read on. (See Kindle Wants to Be Free) We took our eye off Kindle’s rival, Barnes & Noble’s Nook, but it looks like the younger warrior has stolen a march on Goliath. The Nook is being given away, at least in one instance. But if there’s one instance, more are probably more on the way.

“When customers subscribe to The New York Times ($19.99 per month), they get a Nook Simple Touch for free,’ writes Dara Kerr on CNET.

Can B&N, Amazon, or any other e-reader manufacturer afford to give away its hardware?  Sure.  Because as time goes by, the value of the gadget declines and the value of the content bundled on it rises.  And in the case of the free Nook Simple Touch, it’s a way of giving away an e-reader that may be a bit of a drug on the market anyway.  Sales of black and white dedicated reading devices like the Simple Touch or the original Kindle are sagging as consumers opt for the color and hyperactivity of tablets.  This was confirmed early in January when E Ink holdings reported an 84% drop in sales. E Ink is the print technology that powers black and white reading devices.

Read Barnes & Noble offers free Nook with NYT or People subscription

Play nice!

When Amazon selected Laurence Kirshbaum to head its New York-based book publishing initiative, many publishing people greeted the news with unalloyed enthusiasm.The former CEO of the Time Warner Book Group is one of the few truly branded personages traditional publishing and it was hard to imagine a better choice to amalgamate the two cultures of pre- and post-Kindle. It still is, and with the spring 2012 debut of Kirshbaum’s first list we’re ready to welcome it with a cheer.

Not everyone else is, however. Articles describing Amazon’s move from retail partner of publishers and bookstores to feared rival have become a genre of their own, and journalists are vying with each other for purple prose awards. Hide your children. Amazon is coming to get you was the subheadline of an Atlantic Monthly editorial on the subject by Rebecca J. Rosen. Rosen’s remarks typify the terror expressed by fellow pundits: “Amazon’s conquest of every step of a book’s journey into existence is nearing its final stages. First, it pushed out the brick-and-mortar bookstores, shuttering even the giant Borders. Next, with its Kindle it began to step on the toes of book publishers. But now, it is going right for publishers’ hearts: their authors.”

These concerns are far from groundless, but what we have lacked so far is an objective evaluation of Amazon’s performance to date as a publisher.  Given Amazon’s notable secrecy, there’s little point in looking to the company for help.  But Laura Hazard Owen, writing for PaidContent.org, has rendered a masterful analysis drawn from a variety of sources, plus inference, intuition, educated guesswork and good old journalistic shoe leather.

Owen’s conclusion? “Amazon Publishing hasn’t killed print yet.” Like its legacy publishing competitors, Amazon has won some, lost some, and broken even on some others.

In order to play on the same stage as Knopf or Farrar, Straus, there is one major obstacle for Amazon to clear away. It will have to reach out to bookstores and chains, who have been so traumatized by Amazon’s steamroller approach that many, including Barnes & Noble, refuse to buy anything with the Amazon imprint. B&N insists that Amazon retail its titles on the Nook, the same as other trade publishers like HarperCollins or Simon & Schuster are permitted to do.  Amazon needs to woo some major authors away from their traditional homes, says Owen.  But if those writers fear that their books will not be distributed in stores, or that their e-books will not be sold on the Nook, it may be that no amount of money will lure them into Amazon’s camp.

If anyone can successfully navigate these rapids it’s Larry Kirshbaum. But he and his team have their work cut out for them.

The Truth About Amazon Publishing

Richard Curtis

Amazon and Barnes & Noble collided recently in a fearful clash. A lot of damage was inflicted but predictably the biggest victim was the customer.

The first shot was fired when Amazon acquired e-book rights to a trove of superhero graphic novels from DC Comics. Some one hundred volumes featuring Superman, Batman, Green Lantern, Watchmen and Neil Gaiman’s Sandman were secured to promote Amazon’s newly released tablet, the Kindle Fire.

All well and good – except that Amazon’s e-book rights were exclusive. Meaning that rival Barnes & Noble would be deprived of the right to carry the titles on its Nook e-reader.  B&N could still sell the print editions, however. But that’s a big however. B&N told DC that if they couldn’t have e-book rights they didn’t want anything. Whereupon they pulled the print editions of those DC graphic novels from 1300 stores.

The result was a lose-lose-lose-lose-win situation.  DC lost sales – as well as face for “placing greed over its fans.” in the words of New York Times‘s David Streitfeld. Barnes & Noble lost bookstore and Nook sales too, plus the nose it lost to spite its face.  Customers and fans lost access to the books in Nook (and Sony and Kobo and Apple iPad). And at least one author is unhappy – Neil Gaiman, who was blindsided by Amazon’s ploy. ““I was very excited when I heard that Sandman was coming out as an e-book, but was heartbroken when it was announced that I and my kids won’t have it on our readers.”

It will come as no surprise that the lone winner was Amazon, which nailed the exclusive and got a boost from B&N’s abandonment of the print edition.

This is just the first of many such battles. Says Streitfeld: “As Amazon seeks over the next few years to expand its tablet line, these collisions over content are likely to become routine.”

Details in In a Battle of the E-Readers, Booksellers Spurn Superheroes

Richard Curtis

Are e-readers gender-specific?  Fox News seems to think so.  Laura Hazard Owen happens to think so too. She says tablets are a guy thing, Nooks and Kindles are for females. “A new study from Nielsen finds that 61 percent of e-reader owners are now female, she writes in Paid Content, “but women lag behind men  in ownership of tablets, 43% to 57%.”

To what does Owen attribute these tilts? She speculates that Barnes & Noble’s pitch of the Nook to women has been very effective:

“Use your Nook while you get your hair done: Marketing also plays a part. Barnes & Noble CEO William Lynch recently introduced the new Nook Simple Touch Reader by suggesting it was easy enough for a grandmother to use. The Nook videos on B&N’s website are narrated by women, and someone named ‘Kate’ describes the product features. An ad, ‘I love my Nook Color,’ features a female special-ed teacher, a ‘marketing professional’ named Megan who describes the Nook Color as ‘pretty,’ and Rhoda, a ‘retired teacher and grandma, who says, ‘I’m a dinosaur, that’s what my kids call me…but if I can do this, it’s definitely easy.’ (One guy, who doesn’t speak in the ad, is thrown in at the end.) One Nook TV ad, ‘Love of Reading,’ shows women using their Nooks while cooking, pregnant, and at the beauty parlor.”

The demographics on age are even more eye-opening. “Thirty percent of e-reader owners are now over the age of 55, compared to 25 percent in Q3 2010. A full 51 percent are over the age of 45. Meanwhile, market share for e-reader usage among younger people is declining for people under the age of 45. It might seem as though all of those people are switching over to tablets, but that does not appear to be the case. For example, 18- to 24-year-olds made up 15 percent of e-reader owners in Q3 2010, and 10 percent now. 18- to 24-year-olds made up 23 percent of tablet owners in Q3 2010, and that is down to 13 percent now,” writes Owen.

She doesn’t address the reasons for the decline in ownership of tablets by young people but in this economy it’s always a good idea to look at the price as a determining factor.

Who Loves E-Readers? Your Mom by Laura Hazard Owen

Richard Curtis

The proof of the pudding is in the tasting, and the proof of the e-book reader is in the reading.  Nick Bilton of the New York Times sampled numerous readers including that tried and true gadget called the paperback, and in  Deciding on a Book, and How to Read It presents his conclusions.

Reading one chapter on each device, he reached the following conclusions:

Kindle: “A joy in many respects…It is a dedicated e-reader, so you can’t hop off to the Web to look up facts…Kindle software works on almost every device with a screen and an Internet connection… [The keyboard] seems like a waste of space.”

Mobile phones: “Simple and satisfactory.”

Apple apps: “Big downside for many is that you can read them only on Apple devices…iBooks looks beautiful, with a design that feels more like a traditional book, with sepia-toned paper and stylistic typography, again, it is available only on Apple devices.”

Google eBookstore “Wasn’t quite as satisfactory as I’d had with the Kindle…its design felt a little too rigid and even clunky.”

iPad 1: “Too heavy and feels more like a dumbbell than an e-reader.”

iPad 2: “Lighter and feels snug in your hands… Both iPads offer an immersive reading experience. I found myself jumping back and forth between my book and the Web, looking up old facts and pictures… I also found myself being sucked into the wormhole of the Internet and a few games of Angry Birds rather than reading my book.” [Make up your mind, Bilton. Is iPad immersive or distractive?]

Barnes & Noble Color Nook: “Unlike Amazon’s device it allows you to surf the Web. It is a little slow, though, and that sometimes frustrated me…Like the Kindle software, the Barnes & Noble reading application is downloadable to several devices. It also offers some neat features that separates it from its competitors.”

Print paperback: “It took barely a paragraph for me to feel frustrated. I kept looking up things on my iPhone, and forgetting to earmark my page.” Obviously Bilton wasn’t familiar with the Floppatronic Fleeber, reviewed in these pages a while ago, but it’s my personal favorite way to read.

Notable in its omission from Bilton’s article is the Sony eReader, which may in itself be a statement of where that device stands – or falls – in the pantheon of choices.

Richard Curtis

The investment world is abuzz with the news that John Malone’s Liberty Media, a conglomerate that owns Starz and QVC among other holdings, has made an offer to acquire Barnes & Noble.  B&N’s value ebbed as rival amazon.com soared to dominance through brilliant technology and marketing.  The launch of the Kindle and its preeminence in the e-book space set a torrid pace that the traditional book chain could not keep up with.

But B&N’s stock value has been climbing back spearheaded by its own digital strategy built around its Nook E-Reader.  It may be the entertainment potential of the Nook that attracted John Malone.

RC

“The e-reader’s days are numbered,” writes HuffPo’s Amy Lee. Despite millions of e-book readers sold in the last couple of years, Lee foresees obsolescence for Kindles and Nooks as tablets take grip and ultimately take charge.

Her surmise is drawn from prestigious technical and media research firm Forrester, who project that by next year tablets will outsell e-readers, and in less than four years there will be twice as many tablet owners as e-reader owners.

The reason is simple: history proves that that given a choice between a dedicated device and a multifunctional one, it’s multifunctional every time. “As the demise of the Flip camera suggests, consumers are increasingly trading single-purpose devices for multifunction gadgets. Especially as the price of tablet computers continues to fall, experts predict users will drop e-readers for tablet PCs that offer web-browsing and video capabilities alongside e-books.

“Even Amazon, which helped make e-readers and ebooks mainstream, appears to recognize the e-reader’s impending demise and is rumored to be developing its own tablet device. The Barnes & Noble Nook Color has already been modified to run Android’s Froyo software, taking it into tablet territory.”

Lee quotes another tech firm that relegates the future of e-readers to a niche. 

A niche!

We’re not sentimental about our Kindle but this is one prediction we think is dead wrong. The compactness and utility of Kindles and Nooks (the original Kindles, the original Nooks) can’t be matched by tablets. More importantly, book lovers love to immerse themselves without distraction in their books.  They like their dedicated e-book devices to be…well, dedicated. So we’re betting against the house on this one.  Niche indeed!

You decide whether or not The ereader’s days are numbered.

Richard Curtis

In theory lending e-books should be as simple as lending paper ones.  In actuality the process is bewildering and daunting, particularly in the retail e-book space. Though the savvy technicians of Barnes & Noble/Nook and now Amazon/Kindle are on the way to solving many problems, they have a long way to go. At least that is the conclusion to be drawn from the first part of a two-part article by Erik Christopher in Publishing Perspectives, Friends, Romans, Librarians: Lend Me Your E-book (Part 1).

It might help for you to refresh your understanding about how e-book lending works. Here’s the nutshell version drawn from an article we posted a while back about library lending. “Your library buys an e-book from a publisher. It is then offered for loan to the library’s patrons, and there is a waiting list. When your turn comes up you download the e-book and have it exclusively for a limited period of time. When that time expires the e-book disappears from the patron’s computer and is offered to the next person on the waiting list. If a book is popular, a library or library system may buy more than one e-book version enabling the library to offer it to multiple borrowers.” (See What’s the Difference between Borrowing E-Books and Borrowing Print Books?)  For a device-by-device instructional on downloading library books from the New York Public Library, read Get the Most Out of Your Gadgets with NYPL.

In response to strong customer demand, Barnes & Noble and Amazon have tried to replicate the library experience but fallen short.  Unlike that model, developed and refined by Steve Potash, founder of OverDrive, the leading supplier of e-books to libraries, commercial e-book retailers do not make the borrowing experience remotely as easy as the buying experience.

One university librarian complained that “The problem with many of the lending models is that they are messy. The readers are designed for individuals and not libraries. This in turn forces librarians to often use back doors and is not efficient. Customer service is another issue. Trying to get a hold of someone from Amazon to assist us took a long time. They don’t have a good point of contact to work with libraries and you basically end up bouncing around from one person to another.”

Another said ““Not being able to pay with a corporate account, which we have, is frustrating. We are tax exempt and there is a lot of paperwork and back end work that needs to be done if we pay tax and then need to correct it for our tax exempt status.”

Other frustrations include the restriction by B&N and Amazon to one borrower at a time.  DRM – Digital Rights Management – is yet another issue. Librarians want to be free to acquire books in whatever format they choose, but the restrictiveness of Kindle and Nook DRM makes that impossible. “I’d love it if there were a way to actually ‘lend’ the Kindle books to patrons who wanted to read the books on their own devices,” one librarian wistfully wished.

Christopher’s conclusion? “None of this will be decided by retailers and aggregators simply taking an approach and saying, ‘This is our model, take it or leave it.’ We need to be innovative and understand also that what is an e-book is also changing.”

For one consumer’s less than thrilling adventure in borrowing-land, read Why I didn’t Buy a Kindle.

All this said, help is on the way thanks to a number of e-book lending clubs and websites that take the angst and complexity out of the process and match lenders to borrowers using the terms of the Kindle or Nook.  You can read about some of them here.

Richard Curtis

Taking an electronic leaf from rival Barnes & Noble’s playbook, Amazon has announced a lending feature for its customers.

‘The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family,” says a recent Amazon.con release. “Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period.”  As loans are not sales, authors will receive no additional royalties, but it is hoped that loaned e-books will attract new reading audiences.

For would be lenders and borrowers, details may be read here.

Richard Curtis

From time to time we bring back some of the more popular articles and blogs posted on E-Reads. This one is from November 2009.

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A while back we wrote up a book lover who said she was reluctant to buy a Kindle “unless Amazon comes out with a special ‘book scented’ Kindle.” (See If They Can Make the Kindle Smell Like a Book, Maybe She’ll Buy One). It was all kind of a joke, but an enterprising manufacturer took it seriously enough to produce a line of aromatics simulating book scents. The aromas include New Book Smell and Classic Musty. The product is trademarked as Smell of Books™ and here’s how their website describes it:

Does your Kindle leave you feeling like there’s something missing from your reading experience?
Have you been avoiding e-books because they just don’t smell right?
If you’ve been hesitant to jump on the e-book bandwagon, you’re not alone. Book lovers everywhere have resisted digital books because they still don’t compare to the experience of reading a good old fashioned paper book.
But all of that is changing thanks to Smell of Books™, a revolutionary new aerosol e-book enhancer.
Now you can finally enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book.
Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.

Among the five smells offered is “Crunchy Bacon”. This is a welcome novelty for noses jaded by such natural book fragrances as grass, leather, printer’s ink, and decaying paper. Hopefully, the Library of Congress, the New York Public Library and the Bibliothèque Nationale de France will invest heavily in shpritzing their collections with Crunchy Bacon. Some other but lesser known aromas associated with books are baked lamb shank, General Cho’s Chicken, and asparagus vinaigrette.

On a more scientific note, Henry Fountain of the New York Times reports on research to quantify old-book odors to help librarians preserve books more effectively. Fountain describes how conservators “analyzed the volatiles produced by 72 samples of old paper of different types and in varying condition from the 19th and 20th centuries, using liquid chromatography-mass spectrometry. They found that some compounds were reliable markers for paper with certain characteristics — high concentrations of lignin or rosin, for example, which make paper degrade relatively quickly.”

There was apparently no manifestation of crunchy bacon in the spectrum analyzed by the scientists, but it is well known that subatomic bacon particles are even more elusive to detect spectrometrically than the Higgs boson, and the Large Hadron Collider at CERN may be required to capture one.

Read Digging Into the Science of That Old-Book Smell.

Richard Curtis

Every Blogger owes a debt of gratitude to newspapers and magazines. This posting relies on original research and reporting performed by The New York Times.