Last May, in connection with the launch of its romance line, Amazon exec Jeff Belle said “We also know our customers enjoy genre fiction of all kinds, so we are busy building publishing businesses that will focus on additional genres as well.” We all knew that meant a science fiction line was coming. We just didn’t know when or what it would be named.

Today we know.

Amazon’s science fiction, fantasy, and horror imprint is now up and running. It’s called 47North.

Among the featured titles in the launch of the line are Against the Light, an original fantasy novel by Dave Duncan, and the first work in The Mongoliad by Neal Stephenson and Greg Bear. Duncan and Bear are represented by Richard Curtis Associates.

If you were wondering about the meaning of the name, go to your googlemap and see what Pacific Northwest city is located at 47 degrees of latitude. Hint: Amazon is headquartered there. Here’s another: it’s the home of the Space Needle.

Here’s the full article.

Richard Curtis