I haven’t seen the word “Facevook” used, so if I’m coining an original term I hereby bequeath it to Mark Zuckerberg in the hope he will give me a modest gratuity.

It seems that Zuckerberg’s Facebook has acquired an outfit called Push Pop Press, we learn from New York Times‘s Nick Bilton. Bilton refers to it as an e-book publisher but from his description it sounds more like a vook developer: “a digital book maker that specializes in interactive books for the Apple iPad and iPhone. The e-books built by the publisher feel like movies; interactive graphics with words sprinkled about cross the page.”

We’re not sure Facebook wants to get into the e-book business but vooks reflect the social networking behmoth’s commitment to delivering entertainment. Says Bilton: “Facebook’s move into other forms of entertainment, like gaming and movies, demonstrates that the company is looking at other forms of revenue beyond standard advertising. Of course, it doesn’t need to own a book company to distribute books. It doesn’t own a movie studio or a game maker.

Why Did Facebook Buy an E-Book Publisher?

And for more about vooks, read If They Asked Me I Could Write a…Vook?

Richard Curtis