Taking an electronic leaf from rival Barnes & Noble’s playbook, Amazon has announced a lending feature for its customers.

‘The Kindle Book Lending feature allows users to lend digital books they have purchased through the Kindle Store to their friends and family,” says a recent Amazon.con release. “Each book may be lent once for a duration of 14 days and will not be readable by the lender during the loan period.”  As loans are not sales, authors will receive no additional royalties, but it is hoped that loaned e-books will attract new reading audiences.

For would be lenders and borrowers, details may be read here.

Richard Curtis