The Association of American Publishers in conjunction with the International Digital Publishing Forum have released trade e-book sales for August 2010 and we’re happy to report that after that June dip – dipette, really – the numbers continue their nearly triple digit flight upward. Sales were $39,000,000 for August, a 273% increase over August 2009 ($14,300,000) and the second biggest month in e-book history – the first being July 2010, the previous month.

As we said when we reported July, if there was ever a tremor of doubt (See June E-Sales Soften – If You Call Double “Soft”) it has been well and truly erased by resumption of two record-breaking months. The above chart reflects the brief softening (due to customer resistance to higher e-book prices) in Q2 but we expect to see a spike when Q3 sales are tallied next month.

Meanwhile…

IDPF reminds us that:

* This data represents United States revenues only
* This data represents only trade e-book sales via wholesale channels.  Retail numbers may be as much as double the above figures due to  industry wholesale discounts.
* This data represents only data submitted from approx. 12 to 15 trade publishers
* This data does not include library, educational or professional electronic sales
* The numbers reflect the wholesale revenues of publishers
* The definition used for reporting electronic book sales is “All books  delivered electronically over the Internet or to hand-held reading  devices”

RC