The Association of American Publishers (AAP) and International Digital Publishing Forum (IDPF) have released e-book sales stats for June 2010, and they’re a tad soft, but only contrasted to the dizzying triples and quadruples of recent note.

Trade e-book sales were $29,800,000 for June, a 219% increase over June 2009 ($13,600,000). Q2 sales took a slight dip to $88.7 million from the $91 million reported by the industry in Q1

Just to keep “soft” in perspective, bear this in mind: sales for the first six months of 2010, totaling 179.7 million, exceeded total sales for the entire year of 2009 and sextupled sales for 2007, a mere three years ago! [Italics, exclamation point, and slightly hysterical tone provided by E-Reads]

Red line =first six months of 2010: $179.7 million

All of 2009: $ 169.5 million
All of 2008: $ 53.5 million
All of 2007: $ 31.7 million

IDPF reminds us that:

* This data represents United States revenues only
* This data represents only trade e-book sales via wholesale channels. Retail numbers may be as much as double the above figures due to industry wholesale discounts.
* This data represents only data submitted from approx. 12 to 15 trade publishers
* This data does not include library, educational or professional electronic sales
* The numbers reflect the wholesale revenues of publishers
* The definition used for reporting electronic book sales is “All books delivered electronically over the Internet or to hand-held reading devices”

RC