This is speculation but in a survey conducted by The Street.com more than 37% agreed that Amazon represents the most logical choice” to take over the sinking Barnes & Noble book chain.

“Amazon has been a thorn in Barnes & Noble’s proverbial side since its inception in 1995, when it was solely a purveyor of books,” writes Jeanine Poggi. “B&N has consistently lost market share to its non-bricks-and-mortar rival, which has bested it on lower prices for hardcovers.

“Now the battle has gone purely digital. While Amazon took the lead, launching its Kindle e-reader back in 2007, Barnes & Noble is playing catch up, rolling out an e-bookstore last summer and introducing its Nook e-reader in October 2009.”

We weren’t among the polled but for whatever it’s worth we think it’s an intriguing idea. With all due respect to its recently acquired e-tailer Fictionwise, Barnes & Noble desperately needs a digital component, and Amazon would love to have a brick and mortar presence. What would happen to the Nook?  Well, what happened to the Auk?

For background read Barnes & Noble Succumbs to Digital Disintermediation.

RC