E-book sales are growing exponentially.  Print book sales are flat.  So -  how long will it take for e-books to punch through the print books envelope?

Before you raise your hand, work this into your calculations: e-book sales are on track to top $400 million in 2010.  The print book business is estimated at $24 billion. That’s 60x e-book revenues.

That equation has not daunted Sony, manufacturer of Kindle’s rival e-book reader, from projecting that in five years E will surpass P, according to Shane Richmond, Head of Technology for Telegraph.co.uk. Richmond writes that the president of Sony’s digital reading business division actually cut his projection from ten years to five after observing that “The same patterns that Sony had seen in the digitization of music and photography are now being repeated in the books market.”

Full article here.

Richard Curtis