How would you like to choose between the Amazon rock and the Apple hard place? That’s the position several major publishers are in as both retailers pressure them to choose between conflicting business models.

Scarcely chastened by the damage it self-inflicted after its well publicized quarrel with Macmillan (see Publishing’s Weekend War: 48 Hours that Changed an Industry), Amazon has once again threatened to turn off Buy buttons for some major publishers that don’t accede to their terms of sale. The problem is, all but one of the six major publishers have made deals with Apple, but Apple insists on the condition that “publishers not permit other retailers to sell any e-books for less than what is listed in the iBookstore.”

Something’s – or someone’s – gotta give. You can buy ringside seats for $1500 apiece, or sit up here with us in the peanut gallery.

Read the Times article in full here.

Richard Curtis