I buy both e-books and the dead tree books. I prefer graphic art and photo books in color and on paper. And there are books I want that are not on Kindle.

I just don't have the budget to spend over $25 for one book. In the past I would wait for the book to hit the bargain bins or mass market. So $9.99 is more than I used to spend for a book.

The problem is the Hardcover format has out priced its usefulness to the average reader. That is why the retail bookstore discount best sellers.

I understand the costs of publishing and that people working in the business have families to feed, but so does the reader. In a world of discount shopping from Wal Mart to the 99 cent menu the reader is not eager to spend $30 bucks for one book.

The funny thing is I buy e-books not for the price but for the convenience. I am tried of being buried in a sea of my beloved books, so overwhelmed I am unable to find a book I wish to enjoy again. With the e-reader my library is in my hand and any book I desire is a click away.

Less sarcastically, it isn't just the media that deserves criticism for failing to "represent the publisher's viewpoint". The publishers viewpoint has been successfully transferred to ebook readers for pretty much the last decade. Most readers remain unimpressed, for some reason.