These days every manufacturer of tangible goods seeks to expand into the the digital world. But the marketing agency for detergent maker Wisk has gone to extraordinary lengths with an application called Wisk-It.

Many of you will recall Wisk’s famous “Ring around the collar” campaign. Wisk-It will do for embarrassing Facebook photos what Wisk did for shmutzik shirt collars. “We have cracked the efficient way to clean up your online profile,” says the manufacturer’s brand manager.

As explained by the New York Times‘s Stephanie Clifford, Wisk-It “assembles a friend’s photographs (you can limit it to tagged pictures of you, or pull all of her photos), lets you identify the pictures you’d like the friend to remove, and then send a request her way. When the friend installs Wisk-It, it pulls up the offending photos and asks her to delete them.”

“The stain on your reputation,” Clifford cautions, “Wisk-It can’t do much about.”

Read An Application to Help Scrub Those Regrettable Photos From Facebook

RC

Every Blogger owes a debt of gratitude to newspapers and magazines. This posting relies on original research and reporting performed by The New York Times.