If authors are being asked to do the publishers’ job of marketing and publicizing their own books, shouldn’t the publishers pay them for it, as they would pay a staff member or outside publicist?

M. J. Rose thinks so. In fact, she’s beating the drum to promote the idea. “In almost all cases, publishers are making it clear that they expect authors to supplement their marketing/PR effort in various ways and, in some cases, even soliciting the author’s help with both time and yes, money. As a result, today the author’s marketing/PR effort is often equal to or even greater than what the house is doing.”

Authors are subsidizing marketing and PR and but that’s not enough, says Rose, a well known and savvy publicist for authors (as well as for herself). She wants to change the way publishers compensate authors. Read about it in Publishers Must Change the Way Authors Get Paid

RC