Last month, we completely lost our patience waiting for Plastic Logic to reveal the name of the e-book reader it will be launching next year. “I don’t think the company’s directors realize how frustrating it is for us to refer to the surname but not the given name.” we wrote. “Our frustration has reached the tipping point. We don’t want to wait any more.” So, we invited readers to make up their own name and offered an award for the one we liked the most.

Today we have a winner. Chris Christoffersen (no relation that we’re aware of to the singer-actor, who spells his name Kris Kristofferson) coined the word “Teasle,” a truly creative blend of “Kindle” and “Tease.” Perhaps Plastic Logic hasn’t meant to tease us. Perhaps it truly hasn’t come up with a name. That’s fine. Until they do, we’re calling it The Teasle.

The naming of the gadget is no small matter. Barnes & Noble will be partnering with Plastic Logic to carry its e-books on the newly launched BN.com retail site. So it would be nice, to say the least, if the manufacturers could give BN.com a name to refer to. Meanwhile, for whatever it’s worth, a teasel (note the spelling) is an herbaceous plant. Some teasels have medicinal properties. Others, we are reliably informed, are pests.

If Plastic Logic adopts “Teasle” we expect a fat tip.

Richard Curtis