As Plastic Logic’s device slouches to be born early in 2010, the company has disclosed more and more about about its design, technology and, most recently, its partnership with Barnes & Noble to cooperate with the BN.com e-bookstore. All of which we have chronicled.

What we have not chronicled is the name of the device. Why? Because we don’t know what it is, and Plastic Logic hasn’t told anybody. You can read Brad Stone’s latest reportage about Plastic Logic in the New York Times and you’ll see he covers pretty much everything – everything except the name.

I don’t think the company’s directors realize how frustrating it is for us to refer to the surname but not the given name. Our frustration has reached the tipping point. We don’t want to wait any more. So, we’re inviting readers to make up their own name. Submit it to us and we’ll pick the one we like best and refer to it until Plastic Logic announces the real one.

E-Reads will award a $25.00 B&N gift certificate to the reader who submits the name we like the most. Submit your entries to info(at)ereads.com with the subject “Plastic Logic”. Deadline is midnight EST Sunday August 9 2009 (or until Plastic Logic officially releases the name, whichever comes first). Submissions must be fit to print in E-Reads’ sole judgment, and we shall also be sole judges of the winning entry.

Here’s one to start things off, submitted by a commenter on a prior blog:

“Fantastic Plastic, of course, because everyone attributes fantastic powers to a device no one has seen (except in picture)”

We look forward to your entries.

E-Reads

Every Blogger owes a debt of gratitude to newspapers and magazines. This posting relies on original research and reporting performed by the New York Times.