Responding to a tsunami of ill will over Amazon’s deletion of two Kindle books, the company’s chief Jeff Bezos apologized, saying the handling of the matter was “stupid” and “thoughtless”. Bezos said that the harm done to Amazon’s image was “wholly self-inflicted.”

Though the company justified its original action on the grounds that the books had been uploaded into Kindle from an unauthorized source, and though Amazon refunded the price of the zapped George Orwell books to customers, Bezos acknowledged that the affair was a public relations debacle.

Though E-Reads expressed a somewhat contrarian view of Amazon’s action, we also recognize that it opened far larger issues concerning the ability of corporations, or even governments, to reach into our homes, businesses and private lives and control what we read, watch, or communicate.

Not everyone is prepared to accept an apology and move on. Peter Brown, executive director of the Free Software Foundation, said “Unfortunately this matter requires more than just changing internal policy. The real issue here is Amazon’s use of DRM and proprietary software. They have unacceptable power over users, and actual respect necessitates more than an apology – it requires abandoning DRM and releasing the Kindle’s software as free software.

For the full text of Bezos’s apology click here.

RC