A kaiju is marching from Japan to the West, and the Kindle, Sony and other black and white e-book readers are in danger of being trampled. Call the monster Colorzilla.

For instance…

We recently wondered whether Rupert Murdoch was “ready to get e-ink on his fingers.” It increasingly looks like he is, and what’s more it will be colored ink. Gizmodo’s John Herman reports that “Rupert Murdoch, News Corp potentate and noted evil person, yesterday announced his company is ‘investing in a new device that has a bigger screen [than the Kindle], [and] four colors,’ adding, “THE KINDLE MUST PERISH.”

We agree with Herman’s observation that “We’ll have to wait and see on this one, but probably not for too long – this is a guy who, for better or for worse, means what he says – and the Kindle is begging for some decent competition.” (The Informer’s headline was, Rupert Murdoch Investing In a Mysterious Color eBook Reader [It Runs On Human Blood]).

Why, you may ask, do we need color to read black type on a white page? Because, as we pointed out a while back (Watching Books), text displayed on a screen – even a bullet-paced thriller – can be boring to a generation of readers raised on color-saturated television and computer screens. Served up with color ads or videos, even dry textbooks will hold our attention. And don’t forget the new hybrids slouching toward your screen called vlogs and vooks – dramatized blogs and stories utilizing the full arsenal of modern media.

In the last year or two the push for a color e-reader screen has intensified. The first across the finish line was the Fujitsu Flepia which, despite its intimidating price ($1000) showed us the potential for books nestled in color.

At half the price is the Panasonic WordsGear. As reviewed on Technabob:

The WordsGear offers an amazingly sharp 5.6-inch TFT display with a 1024×600 pixel resolution (that’s about 211 pixels per inch.) This means reading small type should be no problem, and easy on the eyes. Thanks to a special touch sensitive grip, it’s designed to be controlled with a single hand, so you can even use it while standing up on the train or bus.

Since the display isn’t one of those electrostatic ones, it can also handle moving images, and cam play MPEG4 video clips. There’s also AAC and WMA audio playback, and you can listen to your tunes while reading. Content is stored on SD cards, providing plenty of expandability. The rechargeable battery should give you about 6 hours of reading on a single charge.

There’s a huge catalog of e-books for the device (all in Japanese, though) available from Saidoku. From what I can tell, you can load up your own PDF documents so you won’t be limited to Japanese content.

It’s worth clicking on the Panasonic WordsGear to see the video. Didn’t understand a syllable but it’s great fun. And that’s the point – color is fun! Even, paradoxically, black-on-white text.

I wonder if the Japanese devices have been compromised by lousy names. It’s hard to take an e-book named Flepia seriously. First of all, no one knows if it’s Fleh-pia or Flee-pia (it’s Fleh, I’m reliably told). Second of all, “Flepia” sounds like one of those junk fishes hauled up with a tuna catch. And WordsGear? Can you see yourself boasting about reading a book on your WordsGear?

No wonder Kindle is enjoying so much success. Whether or not it’s a great e-book reader, it sounds like one.

RC