E-Reads™ is
...a trail-blazing reprinter of out-of-print genre and general fiction and nonfiction by leading authors. Our books are available in all e-book formats and paperback. Read the latest publishing news and provocative blogs by top commentators in the traditional and digital publishing fields.

Empress of Light
James C. Glass
In this sequel to SHANJI, Kati has used the light of creation to win a war bringing her to the throne as Empress of her planet, and she has forged new alliances with former enemies. Her daughter Yesui is born w...


Hôtel Transylvania
Chelsea Quinn Yarbro
Since 1978, Chelsea Quinn Yarbro has produced about two dozen novels and numerous short stories detailing the life of a character first introduced to the reading world as Le Comte de Saint-Germain. We first mee...

Mother's Choice
Elizabeth Mansfield
It's a Mother's Duty To Protect Her Daughter
Cassandra Beringer would never allow her daughter Cicely to repeat her mistake and marry a man twenty years her senior--even if he is the handsome Viscount Inge...


Pock's World
Dave Duncan
In this thrilling story of adventure and suspense by master storyteller Dave Duncan, five flawed individuals must decide the fate of an entire world.
On the outskirts of the Ayne Sector sits Pock’s Worl...

Time Slave
John Norman
Dr. Brenda Hamilton--a Ph.D. mathematician from Cal Tech--is beautiful, though she does not know her true beauty. She is a woman, though she does not know her true womanhood. Deep within herself she is sensu...


Sunday in Hell: Pearl Harbor Minute by Minute
Bill McWilliams
Using long established historical records and contemporary journals as well as recently-released war-time documents, Bill McWilliams has created a brand-new minute-by-minute narrative of the Day that Will ...

Lord of the Fire Lands
Dave Duncan
Raider and Wasp have spent five years at Ironhall studying to become Blades, expert swordsmen whose talents stand unmatched. Magic both enhances the Blades' fighting skills and binds them in lifelong duty....


Miscalculations
Elizabeth Mansfield
His Woman Of Affairs
Jane Douglas had a sharp wit, a brilliant mind, and an extraordinary knack for numbers. As financial advisor to Lady Martha Kettering, she was able to provide for herself, her sister ...

The Girl With the Persian Shawl
Elizabeth Mansfield
An Arrogant Spinster, a Dashing Rake, and an Unsigned Painting
The Girl With Persian Shawl was a strangely bewitching masterpiece that had hung in the Rendell household for generations. Kate Rendell graci...


A Thousand Deaths
George Alec Effinger
While George Alec Effinger’s Budayeen novel WHEN GRAVITY FAILS is perhaps his most famous work, his lesser known novel THE WOLVES OF MEMORY remained his favorite. In it, he introduced readers to Sandor Couran...
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Red Limit Freeway
John DeChancie
Jake McGraw is a man on the run from half the universe. After stumbling upon what seems to be the fabled roadmap to the stars, Jake must outrun the most detestable vermin and roadbugs in the galaxy and the...

The Listeners
James Gunn
After fifty-one long years of patient waiting, the message has finally arrived. They have dedicated their lives to trying to decipher the eerie silence that resounds from space and now there is finally a so...


Conjure Wife
Fritz Leiber
What if half the world's population (the female half) practiced witchcraft and kept it a secret from men?
Norman Saylor, a professor of ethnology, discovers his wife Tansy has put his research in t...

2001 Things To Do Before You Die
Dane Sherwood
Bestselling author Dane Sherwood is back with an astounding list of 2,001 things you always wanted to experience but never took time to live through. From taking a cross-country train ride to sending a m...


The Harder They Fall
Jill Shalvis
The good doctor Hunter Adams’ steady life is suddenly wracked by a whirlwind. Trisha Malloy, vixen, lingerie saleswoman and magnet for disaster, has entered Hunter’s life and begun to destroy everything. H...

Live Girls
Ray Garton
Davey's on the down and out when he loses his girl, his job and practically his sanity. While some men drown themselves in a forgiving bottle, Davey believes it's much more profitable to sink into Times Square...


Dagger of Flesh
Richard S. Prather
Shell Scott. He's a guy with a pistol in his pocket and murder on his mind. The crime world's public enemy number one, this Casanova is a sucker for a damsel in distress. When a pair of lovely legs saunters ...

The Chieftain
John Norman
A science fiction series filled with interplanetary adventure, rebellion and mortal combat by the author the The Gorean Saga. First in the series, The Chieftain. This is the age of the Telnarians. Their vas...


Ratha's Courage
Clare Bell
"Screeching in pain and terror, the rogues backed off, but they didn't flee like the Un-Named raiders did. Something seemed to force them back into the fray, making them ignore their fright and their agony...

The Silver Horse
Elizabeth A. Lynn
Seeing the Silver Horse as a cute toy, Susannah gives it to her brother, Niall, as a present. One night Susannah awakens and finds neither her brother nor the Silver Horse; racing to the park, she sees her brot...


The Magicians
James Gunn
Unseen by an apathetic society, a stupendous battle is being waged between good and evil. In the center of an unassuming town, gathered in a nondescript hotel, are the most powerful forces of time eternal: t...

Damiano
R.A. MacAvoy
Set against the turbulent backdrop of the Italian Renaissance this alternate history takes place in a world where real faith-based magic exists. Our hero is Damiano Dalstrego. He is a wizard's son, an alchem...


Live Girls
Ray Garton
Davey's on the down and out when he loses his girl, his job and practically his sanity. While some men drown themselves in a forgiving bottle, Davey believes it's much more profitable to sink into Times Square...

Dirty Tricks
George Alec Effinger
In these eleven short stories by speculative fiction master George Alec Effinger, New York's populace must deal with the realities of a bi-polar existence; patients' brains are cut to tiny pieces in a clinica...


Sex and Violence in Hollywood
Ray Garton
This breakout thriller by the master of horror was previously released only as an oversized Subterranean Press hardcover edition. Sex and Violence in Hollywood will take its place on the shelf next to othe...
If you’re worried that visiting our website will reveal preferences and predilections you’d prefer to keep private, be aware that soon Google will be watching you and you may find yourself the target of Google-sponsored ads. Unfortunately, you may not find refuge at other websites – they too will be monitoring you. Behavioral targeting is coming to the Web.
What this means is that every time you visit a website that carries Google ads you will be creating a cookie that serves as a kind of spoor enabling Google to analyze and categorize your tastes. Whereupon, as described by the New York Times‘s Miguel Helft in Google to Offer Ads Based on Interests, “Google will then use that information to show people ads that are relevant to their interests, regardless of what sites they are visiting.” Google has blocked out some 600 categories of interest in 20 broad groups, and if you’re not sure what categories you fall into, you’ll find out soon enough when ads start popping up that appeal to your preferences. Or at least to what Google infers inferred to be your preferences. Golf? Furs? Sports cars? Triple ply toilet paper? Google is recording your clicks and preparing pop-up pitches.
In its announced initiative Google reassures us that it will not drill too deep into such highly sensitive areas as our sexual orientation or health issues, but just where the line of sensitivity is drawn will be interesting to discover. Users who feel their privacy has been breached will be able to review the information Google has harvested and edit it. Which raises a host of interesting questions, for what’s to prevent users from inventing preferences just to throw Google off track?
Website operators will be free to opt out of the Google program. Publisher sites displaying Google’ AdSense service will have to post a Cookie and Privacy Policy, such as this one sugested by Google:
- Google, as a third party vendor, uses cookies to serve ads on your site.
- Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
- Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
By way of disclosure, E-Reads does not at this time harvest information about its visitors. However, because we do use AdSense we are obliged to post a cookie and privacy policy in the very near future. Do you have an opinions either way? Let us know in the comments of this post.
RC
Behavioral targeting shouldn’t matter too much as long as people have clear choices to opt out. Because the browser makers are also in the ad business (Microsoft has MSN/AdCenter and Firefox gets tons of money from Google), it’s never going to be easy to opt out through the browser, but there are services like this one for opting out:
http://www.privacychoice.org