Brian Stelter of the New York Times reports that a number of enterprising individuals are earning thousands of dollars a month as YouTube partners. Their videos attract enough traffic – millions and even tens of millions of hits – to generate serious Google advertising revenue. These one-person studios are members of the same exclusive club as BMG and Warner Brothers.

Though video-making is as low-overhead an investment as it gets – a camera and some lighting, mostly – it’s harder than it looks, and weekend Ingmar Bergmans need not apply. Great YouTube videos are inspired in concept and professional in execution. Their producers are plugged into the zeitgeist, triggering tsunamis of googlers forwarding links to their friends accompanied by You-HAVE-To-See-This messages.

It also helps to be familiar with copyright law. “The program is a partial solution to a nagging problem for YouTube,” Stelter writes.

“The site records 10 times the video views as any other video-sharing Web site in the United States, yet it has proven to be hard for Google to profit from, because a vast majority of the videos are posted by anonymous users who may or may not own the copyrights to the content they upload. While YouTube has halted much of the illegal video sharing on the site, it remains wary of placing advertisements against content without explicit permission from the owners. As a result, only about 3 percent of the videos on the site are supported by advertising.

In other words, don’t quit your day job to make YouTube videos. But if you’re one of the unfortunate men and women whose day job has quit you, go for it – you have nothing to lose. Maybe you’ll turn out to be the next Sony, or at least the next Cory Williams. Williams made The Mean Kitty Song, which has been seen more than 15 million times, according to the Times’s account, and now, between sponsorships, ads and product placements, he brings in a six figure income.

Read YouTube Videos Pull In Real Money, then pick up your camera, point and shoot. But don’t bother filming your wife washing her hair. Some seven hundred people have done that one already.

RC