Few events in the life of a book are as thoroughly invested with magic and mystery as its publication date. Although the season, month, and day of publication are, as often as not, selected merely to satisfy the expediencies of a publisher’s schedule, many authors and even some publishers assign kabbalistic value to pub dates, and a great deal of myth and nonsense has come to surround the process. One hears such platitudes as, “January is a lousy month to bring out a book,” or, “Nobody buys books in August,” or “Can you believe they released my book on Friday the thirteenth?”

What’s true and what’s nonsense? Click here for a discussion of publication dates.